[ 01 ]
Bobby Zhao
Portfolio edition
2
[ 02 ]
0
[ 03 ]
2
[ 04 ]
6
[ 01 ]
Bobby Zhao
Portfolio edition
2
[ 02 ]
0
[ 03 ]
2
[ 04 ]
6
Architecture Work
An eyewear campaign study pairing the original brown-bob character with black wraparound frames in a warm ochre studio.
Concept
Independent concept
Year
2026
Discipline
Architecture
Role
Architect
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
Services
Architecture
The idea
Monte Pietra is an independent eyewear campaign concept. The original woman’s short brown bob, dark lips, black wraparound sunglasses and warm ochre background establish a specific character and palette.
Visual direction
Two companion photographs retain her face and styling while changing the framing and gesture. A sculptural product still life isolates the same black eyewear silhouette, connecting the worn frame with the object.
The study
Controlled studio light keeps the lenses and surface legible, while the warm backdrop holds the images together. AI-assisted image-making develops the new supporting frames for this coherent portfolio campaign study.
Output
Black / ochre
The original character, companion gestures and product image share one focused eyewear direction.
Studio note
The strongest edge in the frame belongs to the glasses.
Bobby Zhao
Creative direction
More work
[ 01 ]
Bobby Zhao
Portfolio edition
20
[ 04 ]
26
Architecture Work
An eyewear campaign study pairing the original brown-bob character with black wraparound frames in a warm ochre studio.
Concept
Independent concept
Year
2026
Discipline
Architecture
Role
Architect
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
[03]
Featured Works
12
Recent launches with real outcomes. Explore the brief, the system we built, and the impact — each case shows problem → approach → result. Every case lists scope, timeline, stack and KPI movement with before and after.
Conversion
Uplift after redesign and new funnel (90 days).
Sign-Ups
Increase in registrations from organic/paid.
ROAS
Return on ad spend for campaign N.
Services
Architecture
The idea
Monte Pietra is an independent eyewear campaign concept. The original woman’s short brown bob, dark lips, black wraparound sunglasses and warm ochre background establish a specific character and palette.
Visual direction
Two companion photographs retain her face and styling while changing the framing and gesture. A sculptural product still life isolates the same black eyewear silhouette, connecting the worn frame with the object.
The study
Controlled studio light keeps the lenses and surface legible, while the warm backdrop holds the images together. AI-assisted image-making develops the new supporting frames for this coherent portfolio campaign study.
Output
Black / ochre
The original character, companion gestures and product image share one focused eyewear direction.
Studio note
The strongest edge in the frame belongs to the glasses.
Bobby Zhao
Creative direction